Open Startup: ConvertKit

Decide what funnel metrics to adjust and how quickly in order to beat the historical revenue trendline for this popular open metrics startup.

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In this app

Input

Parameters 6

  • Goals › Reduce Churn
  • Goals › Increase Acquisition
  • Goals › Increase ARPC
  • Timeline › Churn Goal
  • Timeline › ARPC Goal
  • Timeline › Acquisition
Output

Charts 1

  • Actuals + Forecast

Metrics 11

  • ARPC Growth
  • Churn Rate
  • YTD MRR
  • New Customers
  • MRR
  • MRR Forecast
  • MRR Change
  • Churn Rate Improvement
  • MRR Trendline
  • New Customer Growth
  • New MRR