Twitter Monetization - Napkin Math

Based on a proposal by Patrick Campbell, a multi-pronged strategy to monetize Twitter. Adjust the assumptions and see for yourself.

Share this app

Link to this app and share it with your audience.

Embed this app

This app can be embedded directly into your content. Copy and paste the code below.

Preview

Twitter Monetization - Napkin Math | Blog | Acme, Inc

In this app

Input

Parameters 11

  • 1. Verification Tier › Conversion Rate
  • 1. Verification Tier › Monthly Price
  • 2. Premium Tier › Conversion Rate
  • 2. Premium Tier › Monthly Price
  • 3. Business Tier › Monthly Price
  • 4. Creator Revenue › Percentage of DAU's
  • 4. Creator Revenue › Average Monthly Income Per
  • 4. Creator Revenue › Skim Rate
  • User ARPU
  • Active User Growth Rate
  • 3. Business Tier › Conversion Rate
Output

Charts 4

  • Users
  • Subscribers & Creators
  • Revenue
  • Start vs. End

Metrics 14

  • Verification Revenue
  • B2B Subscribers
  • DAU's Trend
  • B2B Revenue
  • Monthly Revenue
  • Premium Revenue
  • Annual Revenue
  • Monetizable Creators
  • Creator Revenue
  • Premium Subscribers
  • DAU's Forecast
  • Total Subscribers
  • Verification Subscribers
  • Ad Revenue