Intent Scoring in Intercom for Health & Wellness

Integrating Summit &


Easily pull the results from your

Intent Scoring

app into your

Health & Wellness

workflows and journeys.

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Integrating Summit's intent scoring app with Intercom offers a dynamic approach to understanding and acting on a prospect's engagement and intent to purchase, renew, or take action. This integration leverages Summit's advanced intent scoring capabilities alongside Intercom's powerful customer messaging platform. Here’s how the synergy between Summit and Intercom enhances the intent scoring process:

Key Components of the Intent Scoring App with Intercom Integration

Parameter Inputs

  • Summit analyzes various inputs like web sessions, email interactions, and page visits. Intercom's tracking and user event capabilities ensure these inputs are accurately captured, reflecting real-time user activities.
  • The parameters are customizable, matching Intercom's versatility in handling different user attributes and segmentation features.

Scoring Mechanisms

  • Summit uses decay functions and recency calculations, complementing Intercom’s focus on timely and relevant user interactions.
  • The scoring approach, with its diminishing returns, aligns with Intercom's principle of meaningful customer engagement, ensuring scores remain realistic and actionable.

Weighted Scores

  • The activity weights in Summit's scoring can be aligned with Intercom’s user engagement data, allowing for a nuanced understanding of user intent.
  • These weights are adjustable, which resonates with Intercom’s flexible user engagement and segmentation rules.

Overall Intent Score Calculation

  • Summit provides a comprehensive intent score between 0-5. This score can be integrated into Intercom for advanced user segmentation, messaging automation, and personalization.
  • The intent score becomes a key metric within Intercom, guiding conversation strategies, targeted messaging, and user journey personalization.

Enhanced Benefits with Intercom

Simplified Engagement Analysis

By integrating Summit’s scoring into Intercom, complex user behaviors are translated into easy-to-understand scores, enhancing user communication strategies.

Personalized User Interactions

The integration allows for highly personalized user interactions in Intercom, based on the nuanced understanding of each user’s intent.

Efficient Lead Prioritization

With Summit’s intent scores, Intercom users can prioritize leads more efficiently, focusing on those with higher intent for more direct engagement and conversion efforts.

Data-Driven Messaging

The intent scores enable data-driven messaging and automation in Intercom, ensuring that communication is timely and relevant to each user's level of interest and engagement.

Dynamic Customer Engagement

Summit’s adaptable scoring system, combined with Intercom’s dynamic messaging capabilities, allows businesses to continually refine and optimize their customer engagement tactics based on evolving user data and behaviors.

The integration of Summit's intent scoring app with Intercom provides a strategic enhancement to customer messaging and engagement efforts. This combination offers a data-driven, flexible, and easily interpretable system for measuring user intent, allowing businesses to effectively tailor their communication strategies. It ensures that customer interactions are more personalized, timely, and aligned with the users' level of interest, thereby maximizing the potential for successful conversions and long-term customer engagement.

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Intent Signals (Triggers) for Health & Wellness

For a mobile app focused on health and wellness, recalculating lead scores involves identifying triggers that indicate user engagement, commitment to health goals, and potential for long-term app usage or upsell opportunities. These triggers are typically aligned with user activities, interactions, and behavioral patterns within the app. Here's a list of potential triggers for recalculating lead scores in a health & wellness mobile app context:

User Engagement Triggers

App Usage Frequency
  • Regular logins and consistent use of the app.
  • Duration of each app session.
Goal Setting and Tracking
  • Setting personal health and wellness goals.
  • Regularly tracking progress towards these goals (e.g., logging meals, workouts).
Interaction with Content
  • Engagement with educational content, like articles, videos, or podcasts.
  • Participation in challenges or interactive features.
Community Interaction
  • Active participation in community forums or groups.
  • Sharing experiences or tips with other users.
Feedback and Surveys
  • Providing feedback through in-app surveys or ratings.
  • Reporting bugs or suggesting improvements.

Behavioral and Health Triggers

Achievement of Milestones
  • Reaching personal health milestones (e.g., weight loss, fitness levels).
  • Consistent improvement in tracked health metrics (like steps, sleep quality).
Health Data Integration
  • Syncing the app with other health devices or apps (like wearables).
  • Regular updates of health data (e.g., blood pressure, glucose levels).
Wellness Program Participation
  • Enrolling in and completing in-app wellness programs or courses.
  • Repeated enrollment in similar or advanced programs.

Subscription and Financial Triggers

In-App Purchases
  • Making purchases within the app (e.g., premium content, subscriptions).
  • Repeat purchases or upgrades to higher subscription tiers.
Subscription Renewals
  • Renewing subscriptions without lapses.
  • Upgrading from a free trial to a paid subscription.
Gift or Referral Activity
  • Gifting app subscriptions or features to others.
  • Referring new users to the app.

Engagement Outside the App

Social Media Interaction
  • Engaging with the app’s brand on social media platforms.
  • Sharing app content or personal achievements on social media.
Event Participation
  • Registering for and participating in events or webinars hosted by the app.
  • Engaging in community meet-ups or health-related events.

Personalization and Preferences

Customization of App Features
  • Personalizing app settings to fit individual needs.
  • Frequent use of customizable features (like meal plans, workout schedules).
Feedback on Personalization
  • Providing feedback on the effectiveness of personalized plans or recommendations.
  • Requesting specific features or content.

In a health & wellness mobile app, recalculating lead scores based on these triggers can help identify highly engaged users, potential brand ambassadors, and those likely to upgrade or make in-app purchases. This approach enables more targeted and personalized user engagement strategies, fostering a stronger app community and driving business growth through improved user retention and monetization.

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