Intent Scoring in Klaviyo for Ecommerce

Integrating Summit &


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Intent Scoring

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Combining Summit's intent scoring app with Klaviyo's email marketing and automation platform creates a robust method for understanding and leveraging a prospect's engagement and intent to purchase, renew, or take specific actions. This integration harnesses Summit's advanced intent scoring algorithms along with Klaviyo's targeted email marketing capabilities. Here's how integrating Summit with Klaviyo enhances the intent scoring process:

Key Components of the Intent Scoring App with Klaviyo Integration

Parameter Inputs

  • Summit evaluates inputs such as web sessions, email interactions, and page visits. Klaviyo's sophisticated data collection and tracking capabilities ensure these inputs are accurately and timely captured.
  • Customization of parameters is possible, taking advantage of Klaviyo's ability to segment audiences based on various behavioral and demographic criteria.

Scoring Mechanisms

  • Summit's scoring system incorporates decay functions and recency calculations, aligning well with Klaviyo's focus on recent customer behaviors and engagement.
  • The approach of using diminishing returns for scores is consistent with Klaviyo's emphasis on meaningful customer interactions and data-driven insights.

Weighted Scores

  • Different activities are assigned varying weights in Summit's scoring model, which can be aligned with the importance of these activities in Klaviyo’s email marketing strategies.
  • The flexibility of weight adjustments complements Klaviyo’s dynamic segmentation and targeting, allowing for refined email marketing campaigns.

Overall Intent Score Calculation

  • Summit computes an overall intent score from 0-5, which can be integrated into Klaviyo for segmenting email lists and automating personalized email campaigns.
  • This intent score becomes a crucial metric within Klaviyo, guiding the creation of targeted email sequences, promotions, and customer journey flows.

Enhanced Benefits with Klaviyo

Streamlined Email Marketing

Summit’s scoring, when used within Klaviyo, simplifies the complexity of user engagement, providing clear insights for targeted email marketing.

Enhanced Personalization

The integration enables highly personalized email communications in Klaviyo, tailored to the intent levels of different customer segments.

Optimized Lead Nurturing

Using Summit’s intent scores in Klaviyo allows for more effective lead nurturing, focusing efforts on prospects showing higher purchase intent.

Data-Driven Email Campaigns

The intent scores enable more data-driven and effective email campaign strategies in Klaviyo, ensuring that marketing efforts are aligned with user interests and behaviors.

Adaptive Audience Engagement

The dynamic nature of Summit’s scoring, combined with Klaviyo’s agile email marketing capabilities, empowers businesses to continuously adapt their audience engagement strategies in response to evolving customer data.

Integrating Summit's intent scoring app with Klaviyo offers a powerful tool for enhancing email marketing strategies. This combination provides a sophisticated, flexible, and easily interpretable approach to measuring and acting on user purchase intent. It allows businesses to effectively segment their audiences, tailor email communications, and engage with their customers more meaningfully, ultimately driving conversions and enhancing customer relationships.

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Intent Signals (Triggers) for Ecommerce

For an ecommerce platform, recalculating lead scores involves recognizing triggers that indicate a customer's engagement, purchasing behavior, and potential for repeat transactions or advocacy. In ecommerce, these triggers are often related to shopping habits, interaction with the website or app, and customer feedback. Here's a list of potential triggers for recalculating lead scores in an ecommerce context:

Purchase Behavior Triggers

Recent Purchases
  • Frequency and recency of purchases.
  • Changes in purchase patterns or order values.
Cart and Wishlist Activity
  • Items added to the shopping cart or wishlist.
  • Frequency of cart updates or wishlist modifications.
Product Views and Interaction
  • Number of product views and time spent on product pages.
  • Interaction with product recommendations.

Engagement and Activity Triggers

Account Activity
  • Frequency and regularity of account logins.
  • Updating personal information or preferences.
Website or App Engagement
  • Duration and frequency of website or app visits.
  • Interaction with various site features (search, reviews, account settings).
Email and Communication Engagement
  • Opening and clicking through marketing emails.
  • Responding to surveys or feedback requests.

Customer Loyalty and Advocacy Triggers

Repeat Purchases
  • Consistency in repeat purchases or subscription renewals.
  • Loyal behavior over an extended period.
Referrals and Reviews
  • Referring new customers to the platform.
  • Writing product reviews and testimonials.
Participation in Loyalty Programs
  • Active participation in loyalty or rewards programs.
  • Redeeming loyalty points or rewards.

Feedback and Interaction Triggers

Customer Service Interactions
  • Frequency and nature of interactions with customer service.
  • Post-interaction feedback and satisfaction scores.
Product Return and Exchange Behavior
  • Frequency of returns or exchanges.
  • Reasons for returns and feedback provided.

Social Media and Community Engagement

Social Media Interaction
  • Engaging with the brand on social media platforms.
  • Sharing or commenting on the brand’s content.
Community Participation
  • Active participation in brand-hosted community events or forums.
  • Engagement with other customers in community discussions.

Website and App Usage Insights

User Experience Feedback
  • Providing feedback on the website or app user experience.
  • Participation in usability tests or surveys.
Personalization Responses
  • Interaction with personalized content or product suggestions.
  • Customizing user experience preferences.


In the ecommerce sector, recalculating lead scores based on these triggers can help in identifying highly engaged customers, potential brand loyalists, and those likely to make repeat purchases or advocate for the brand. This approach enables more effective targeting, personalization of marketing efforts, and improved customer experience, ultimately driving sales and fostering long-term customer relationships.

Everything you need to start scoring leads today.

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