Affiliate Program Impact Assessment

What are the key assumptions behind joining an affiliate program for a recurring revenue business, and what impact would becoming an affiliate have on revenue? This forecasting tool combines qualification, conversion, and retention rates with sales cycle timings to produce an impact assessment for joining an affiliate program.

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Affiliate Program Impact Assessment | Blog | Acme, Inc

In this app

Input

Parameters 10

  • You › Customers
  • 1. Qualification Rate
  • 2. Conversion Rate
  • Affiliate › Sales Cycle Length (Weeks)
  • You › New Customers Per Month
  • Affiliate › ARPC
  • 3. Revenue Share
  • You › Revenue Churn Rate
  • You › ARPC
  • Affiliate › Revenue Churn Rate
Output

Charts 2

  • MRR vs. Affiliate MRR
  • Impact Summary

Metrics 18

  • New Program MRR
  • Program Impact
  • Setup
  • Your Churn Rate
  • Campaign
  • Your MRR
  • New Affiliate MRR
  • Affiliate Churn Rate
  • Sales Cycle
  • New Customers
  • Program MRR
  • MRR
  • Skip Month 1
  • Customers
  • New Affiliate Subscriptions
  • Program ARR
  • Conversion Rate
  • Qualified