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Affiliate Program Impact Assessment

What are the key assumptions behind joining an affiliate program for a recurring revenue business, and what impact would becoming an affiliate have on revenue? This forecasting tool combines qualification, conversion, and retention rates with sales cycle timings to produce an impact assessment for joining an affiliate program.

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Preview

Affiliate Program Impact Assessment | Blog | Acme, Inc

In this app

Input

Parameters 10

  • You › Customers
  • 1. Qualification Rate
  • 2. Conversion Rate
  • Affiliate › Sales Cycle Length (Weeks)
  • You › New Customers Per Month
  • Affiliate › ARPC
  • 3. Revenue Share
  • You › Revenue Churn Rate
  • You › ARPC
  • Affiliate › Revenue Churn Rate
Output

Charts 2

  • MRR vs. Affiliate MRR
  • Impact Summary

Metrics 18

  • Setup
  • Sales Cycle
  • Program ARR
  • Affiliate Churn Rate
  • Customers
  • New Customers
  • Skip Month 1
  • Program MRR
  • New Affiliate MRR
  • Your Churn Rate
  • MRR
  • Qualified
  • Campaign
  • New Affiliate Subscriptions
  • Program Impact
  • New Program MRR
  • Your MRR
  • Conversion Rate

Calculators

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