Customer Retention Calculator

The shape of a retention curve over the life of a customer set (cohort) greatly effects the shape of revenue growth over time. This calculator allows the user to define a retention curve and then forecast the growth of a customer base using cohort-based arithmetic. Modify the customer acquisition rate to see which is a faster path to growth: more leads or better retention?

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Customer Retention Calculator | Blog | Acme, Inc

In this app

Input

Parameters 27

  • Retention › Month 1
  • Retention › Month 2
  • Retention › Month 6
  • Retention › Month 3
  • Retention › Month 4
  • Retention › Month 5
  • Customer Acquisition › 1. Monthly New
  • Customer Acquisition › 2. Growth Rate
  • Revenue › Average Revenue Per Customer
  • Retention › Month 7
  • Retention › Month 8
  • Retention › Month 9
  • Retention › Month 10
  • Retention › Month 11
  • Retention › Month 12
  • Retention › Month 13
  • Retention › Month 14
  • Retention › Month 15
  • Retention › Month 16
  • Retention › Month 17
  • Retention › Month 18
  • Retention › Month 19
  • Retention › Month 20
  • Retention › Month 21
  • Retention › Month 22
  • Retention › Month 23
  • Retention › Month 24
Output

Charts 2

  • Retention Curve
  • Customer Base

Metrics 7

  • MRR
  • Customers
  • Retention
  • New Customers
  • Churned Customers
  • One-Time
  • Original Cohort Value