SaaS Goal Setting

What difference would it make to steadily improved one or more of the key metrics of a SaaS business? Which metric should a SaaS leader focus on next? Which one would yield the greatest return with the least amount of effort? This calculator aims to answer these questions by allowing you to compare a baseline versus improvements to key SaaS metrics.

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In this app

Input

Parameters 16

  • A. Baseline › 2. Signup Rate
  • A. Baseline › 3. Conversion Rate
  • A. Baseline › 4. Average Revenue Per Customer
  • A. Baseline › 6. Churn Rate
  • B. Target › 2. Signup Rate
  • C. Advanced › 2. Signup Rate Improvement
  • B. Target › 3. Conversion Rate
  • C. Advanced › 3. Conversion Rate Improvement
  • B. Target › 4. Average Revenue Per Customer
  • C. Advanced › 4. ARPC Improvement Rate
  • B. Target › 5. Churn Rate
  • C. Advanced › 5. Churn Rate Improvement
  • A. Baseline › 1. Traffic
  • B. Target › 1. Traffic
  • C. Advanced › 1. Traffic Growth Rate
  • A. Baseline › 5. MRR
Output

Charts 4

  • KPI's
  • Impact
  • Revenue
  • Customer Acquisition

Metrics 20

  • Churn Rate
  • New Customers
  • ARPC
  • Traffic (Baseline)
  • MRR (Baseline)
  • Churned Revenue (Baseline)
  • Conversion Rate
  • New Trials (Baseline)
  • MRR
  • New MRR (Baseline)
  • New MRR
  • Churn Rate (%)
  • New Customers (Baseline)
  • Signup Rate
  • Conversion Rate (%)
  • Traffic
  • MRR Delta
  • Signup Rate (%)
  • Churned Revenue
  • New Trials